We take care of the entire process providing maximum yield and increasing the value of the property, we use variable income formulas to adapt to the fluctuations of the market.

We use the most state of the art systems to monitor and develop business behavior, digitalization as a fundamental part of our business.

We are meeting our objectives and in five years we have gone from start-up and first hotel in 2021 to 12 hotels (2,500 rooms) with more than 100M euros in sales in 2025.

Good people doing great things

Chairman of the Board

José Acosta Matos

Canarian business group, with more than 40 years of experience and a benchmark in promotion and construction projects. Known for its dynamism and innovation, focused on designing more humane environments and the well-being of people.

Chief Executive Officer & Managing Partner

Francisco Fernández

Asturian by birth and Canarian by adoption, with over 35 years of experience in the tourism industry, performing senior management roles in the area of operations, distribution, branding & corporate strategy, in companies such as Occidental Hotels, Palladium or NH.

Chief Development Officer & Managing Partner

Óscar Palacios

Catalan by birth and Canarian by adoption, he has developed his career in the tourism industry. He has held management positions in large tourism groups such as TUI, Palladium and more recently in HI Partners Blackstone.

Chief Commercial Officer & Managing Partner

Alejandro Paez

Emigrated to Spain from Venezuela, his country of origin, he is a specialist in the commercial area and distribution of vacation products, with more than 25 years of experience in different sectors of tourism such as cruises, hotels & resorts and airlines.

Revenue Management Director

Lourdes Castillejo

Andalusian very closely linked to the Canary Islands for over 15 years. Passionate about numbers, analysis and optimisation of any type of resource. Brings extensive experience in the distribution of holiday establishments. Coordinates the implementation and operation of online distribution tools, revenue management and Business Intelligence.

Financial Director

Sangeeta Sagrani

Born in Dubai and of Indian origin, she arrived in the Canary Islands at the age of 3. She is passionate about numbers with rigor for process improvement. Graduated from the University of La Laguna, she brings extensive work experience in different sectors of the Canary Islands.

Corporate Executive Chef

Francisco Manuel Molinero

Born in Extremadura and from Madrid by adoption, I came to the kitchen thanks to my maternal grandmother who knew how to instill in me the sweetest aspects of this profession. I started my career in the traditional bakeries of Madrid and moved on to the kitchens of Nh Hotels where I have been trained as a professional in this fantastic profession. My greatest satisfaction is to see my clients enjoy themselves by surprising them at any moment.

HR Senior Advisor

María Isabel Almandoz Redneris

Professional and passionate about the field of psychology since 1989, guiding the knowledge of people towards the business world. Her passion is to help people perceive their jobs as a tool for personal growth and development, so that they can reach their full potential and improve the quality of their lives by creating tools, products and processes that improve the working environment, individual and team competencies.

Marketing Manager

Elena García Bernal

Andalusian by birth, Segovian by adoption and passionate about the Canary Islands. With more than 12 years of experience in communication, advertising and marketing in different sectors. She develops 360º communication strategies, coordinates new corporate identity projects at all levels and the communication channels of all the brands managed by the company.

Operations Manager, MYND Hotels & Sholeo Lodges

Björn Mildner

German by birth and Canarian by adoption for more than 25 years. His passion for hospitality runs in his family and since 1998 he has experience as a manager in the hotel sector. He is environmentally conscious, a lover of sport and always focused on the fact that customer satisfaction starts with the satisfaction of the team. Since 2021 he has been the director of MYND Adeje and responsible for coordinating the openings of MYND Hotels and, from 2024, he is the director of operations for our own brands, MYND Hotels and Sholeo Lodges.

Ecommerce Manager

Daniel García Viso

As a Tenerife native, he loves the culture and nature of the Canary Islands. Committed to his environment, he participates in volunteer work with young people, people at risk of social exclusion and the recovery of the natural environment. He has more than 25 years of experience in the hotel and marketing consultancy sector. Passionate about ecommerce and digital marketing, he has worked in companies such as Ritz-Carlton, Meliá Hotels, Amadeus and Crowe-Horwath.